This is the final project of Ivan Tihienko, a student from Jerusalem, presented last year at the Bezalel academy of Arts and Design.In a short video Tihienko explains the amount of possibilities of the holographic shadow. The technology behind this wonderful idea can applied nowadays.
Having a look at his proposal, PDA´s, cell phones or computer look so 2000 (Vimeo, 4:07min):
Holographic Interface – round interface – Ringo from Ivan Tihienko on Vimeo.
Cograts Ivan!!
Most of us have heard some time the famous warning while travelling in UK´s London Tube: «Mind the gap«, trying to prevent accidents inside the stations when trains are in the platform. This message is also present at other metro networks such us Paris, Hong Kong, Singapore, Athens…
But during my last visit to London, I found interesting that while in peak hours, that pre recorded voice (performed by Tim Bentinck) comes from a human controller situated inside the plattform, just by the train, warning you not only to mind that gap, but also the options to exit the area, when the train is departing, connections between stations and so on. It wasn´t easy to catch one of these operators so close (YouTube, 30secs.):
Compared to the classic «Mind the Gap» pre recorded voice seem below the message changes completely (YouTube, 1:08min):
Trying to research a bit more about this topic I found several articles related to the psycology of warning messages and it turns out that, we human tend to pay much more attention to messages coming from human than from machines. As Marc Green states:
«Warnings often fail to change people’s behaviour. Either the warning goes unnoticed, or, as increasingly happens, the warning is seen but ignored. For many years, designers focused their concern on sensory aspects of warnings: color, shape, location, pictures vs. text, size and so on. However, recent research suggests that effective warning design depends as much on the contents of the viewer’s head as on the contents of the warning’s message».
I completely agree with Green´s statement: Adapted messages and, above all, coming from a human voice in the right moment, are much more effective that warnings coming from a pre recorded box. Pre recorded warnings have always the same tone, voice and message: the more you listen to them the less attention you pay on.
As Marshall McLuhan once stated: «The medium is the message» by meaning that «the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived».
More about the psychology of the warning messages can be found following these links:
Holding patterns.
How to initiate evacuation movement in public buildings.
The Psychology of Warnings.
So yesterday I had the opportunity to visit the Sillicon Roundabout, UK´s Sillicon Valley. I have to say that I haven´t heard about this area before, but after wandering a few minutes around there I can say that it really deserves a visit.
I had an interesting chat with Juan Álvarez, who is working in this area starting a brand new project. He showed me the emerging startups that are boiling their ideas in the Hoxton Sq. area. There are also well-known companies such us Last.fm, Moo or Songkick. Actually, I had the chance of visiting the last one, Songkick, where they share the space with other «secret startups».
I left this area with the feeling that soon or later I would be back again.
Financial Times published an interesting article about this zone a year ago:
Silicon Roundabout: Is this the heart of the UK’s new dotcom boom?.
Con los proyectos pasa lo mismo: son viajes. En algunos, y el olfato te dice cuales, es mejor actuar como una maleta. En otros, dejarse llevar y disfrutar del trayecto.
Sencillamente genial: Cambia la forma de trabajar. Cambiar el mundo
¡Queremos más de esto, Luis!
Summer holidays are around the corner but in Seisdeagosto.com we still have some fuel left to keep on working.
These days we´re working in the UK on an interesting and challenging social project that will see the light in a few months.
London rain makes you forget those wanted holidays. This way is easier to concentrate on 🙂
Estoy a punto de acabarme un libro que me recomendó hace unas semanas Jesús Encinar. Se llama «Here comes everybody», de Clay Shirky.
Shirky me ha hecho ver como ningún otro el comportamiento de los seres humanos con las emergentes herramientas sociales que surgen cada día.
Para Shirky, antes de internet, cuando hablábamos de media, enseguida se nos venían a la cabeza los dos tipos existentes:
La diferencia entre Broadcasting y Comunicación es tan netamente clara para nosotros que sabemos distinguir perfectamente entre un mensaje personal y otro impersonal tan sólo por el tipo de medio que se está empleando: Un «te quiero» en una carta no tiene el mismo significado que alguien diciendo «te quiero» en la televisión. No tenemos ningún género de dudas sobre cuál de los mensajes va dirigido a nosotros.
El nuevo patrón que empieza a surgir ahora, y que hasta la fecha era desconocido para todos nosotros, son las comunicaciones entre varios al mismo tiempo: de muchos a muchos.
Esta nueva tendencia, tan reciente, provoca que nos cuestionemos el destino de blogs, foros y del conjunto de herramientas sociales que estamos acostumbrados a manejar. Nuestro mayor error a día de hoy es el pensar que todo el mundo está haciendo broadcasting cuando utiliza las redes sociales, cuando en realidad se está simplemente comunicando. La falta de hábito hacia este nuevo patrón (de muchos a muchos) nos lleva a pensar de esta manera.
Para entender y asimilar nuestra relación con el teléfono han pasado muchos años. Y lo mismo ocurrirá con este nuevo patrón. La tarea más dificil residirá en saber qué filtrar, cuál es el contenido que te aporta algo y qué es aquello que no te interesa (lo que se entiende por comunicación pura y dura).
Foto de Brettjohn.
Internet. Tecnología. Personas. Desde el 2001.
ping@seisdeagosto.com
